Make no mistake. Stock photography is unlike any other photography, or for that matter, any other kind of commercial artwork. Successful photography of all types will clearly convey a message and evoke emotional response. It will "move people" on an emotional level. Stock photography takes it one step further, that is to move someone to make purchase of a product or service.
To do this, it is essential that the photograph contain a level of symbolic meaning that is in line with the promotional goal(s) of the stock purchaser. Indeed, the message contained within the stock photograph needs to be both meaningful and direct, while at the same time, open-ended enough to allow the additive use in business branding and promotion. When such a photograph strikes an emphatic cord in the viewer, either substantially or overtly, the licensing fee paid by the stock purchaser can result in a gain many times equal to the original investment. This is when just the right image for just the right use, is golden.
At True Midwest every stock photograph, photo artwork, and digital art file is produced with such a symbolic edge in mind and to most easily put your product or service in a positive light.
For general inquiries and questions as to how you can learn more and potentially benefit from True Midwest stock photography services, please send email using the link below. Thanks!
All images ©Joseph Maas, 2016 all rights reserved.